Top 5 Reasons to Hire a Game Localization Service
Many video game developers still carry a wrong perception about players. They assume that the gamers already know English and can understand everything displayed on the screen in the language. This is obviously far from being true. Players based in countries such as Spain, Germany, and Russia prefer playing games that are in their language. Besides, it would be a mistake to expect many among the diverse gaming community to know English. This is one of the reasons why video game companies need a game localization services. There are other reasons as well. Let’s take a look at them:
1. Higher ranking in App Store
The game’s lack of availability in the local language might lead to users posting negative reviews. It takes time and some serious efforts to rise from all the negative feedback. However, if the game has been localized by professionals, the user experience can be enhanced significantly.
Some of them might even provide positive feedback, leading to the game’s higher ranking in the App Store. This increases its chances of showing up in the searches. Passionate gamers would pay to download the game if it’s available in their native language.
2. Increase in downloads
Localizing helps gaming companies to widen their reach in the global market. By reaching as many gamers as possible they’ll naturally pave the way for increased downloads. This would eventually lead to an increase in their revenues. Today, game developers need to go local if they want to go global. This is made possible through efficient and reliable localization services.
There are many games in Korea and Japan that have been translated into their language. These are the countries that have a strong preference for their native language. People prefer games in their local language even in countries such as Italy, France, and Germany. This is despite the fact that these people have a certain level of English proficiency.
3. Cost-effective
If a game suffers from a lesser number of downloads, the game developer ends up paying more to increase them. In other words, the gaming company would pay more towards marketing the game. Instead of spending a fortune on marketing campaigns, it can take the help of a localization
company. This can help the gaming company save plenty of time and costs. The game developers are extremely important for such localization companies. They, therefore, do their best to provide top-quality services and avoid errors. As a result, the game reaches a wider number of players.
4. Helps stay afloat in the competition
There are two approaches used in the process of localization? One is reaching the global audience by choosing the countries and languages according to the gaming company’s preference. The second is acting on hints that come directly from the gamers through their feedback. In the second approach, the company identifies the countries of such gamers and localizes the game accordingly. This is done through the translation and localization services offered by a reliable service provider. Reliability is of great importance in this case, as delay in translations or low quality can have serious implications.
Someone else might take away the market share upon sensing an opportunity. A good localization company prevents this from happening. It helps the game developer stay afloat in a highly competitive market.
5. Make the gamers feel valued
There is no denying that localization is one of the easiest ways to impress gamers. They’ll all praise the gaming company when they feel that the game was made specifically for them. A perfectly localized game allows players to understand it in their native language.
This not only helps avoid confusion with regard to the game’s storyline but also builds relationships. When the users feel that the company values them immensely, they stay loyal to its product.
