The Many Upsides Of E-Commerce Localization Services | BeyondWordz
One of the most successful sectors in the global corporate sector is e-commerce. However, if you are thinking that setting up an e-store and offering products that have a high demand would quickly allow you to achieve your goals then think again!
You would have to make sure that your brand becomes attractive and trustworthy enough for your local, national and international prospective clients to leave your rivals and buy products from your e-store. To achieve this objective, you would have to avail e-commerce localization services in India.
Why localize your e-commerce website?
Owners of e-commerce companies tend to avail e-commerce localization services offered by revered agencies for the following reasons.
- Localized e-store landing page content tends to help rich snippets of relevant website content to show up in the SERPs of leading Search Engines. It means that localized e-commerce services would help your e-store to quickly become popular among your local, national and international target market segments.
- Secondly, people tend to buy products from e-stores when they have access to product descriptions in the languages and dialects that they are familiar with.
- Localized e-store content conveys the fact that a brand cares for its customers. This in turn ensures that the overall reputation of an e-store brand gets boosted by several folds.
How your e-commerce site is localized by experts?
One must remember that rendering professional e-commerce translation and localization services is a complex process that involves the completion of several tasks which include the following.
Localization of website landing page content
Every bit of textual content that your e-store uses will be translated and then localized. The process includes the localization of web posts, landing pages, image captions, call-to-action buttons, pop-up/drop-down menus, footnotes, sidebars, etc.
Localization of SEO Metadata
Revered providers of e-commerce localization services make sure that SEO metadata consisting of –
- Titles
- Meta descriptions
- Meta tags and
- Sitemaps are optimized for the Search Engines of a target location so that the same ranks high up in the first SERP of the same.
Making sure all content conforms to the cultural & regional preferences
Experts would also make sure that every bit of textual, audible and graphical content that your e-store uses conforms to the regional preferences of your target audience. Furthermore, the localization process would also include vetting every bit of content gels with the cultural and linguistic nuances of the target audience segment and the targeted language(s).
Localization of media
Professional localization service providers tend to make sure that images of objects, sceneries, people etc. that have been used in the landing pages of an e-store reflect the culture, people, lifestyle and preferences of the targeted audience segments.
Localization of dates, addresses, & phone numbers
Localization of dates, addresses and phone numbers is important especially when you want to make sure that your e-store landing page content does not confuse visitors.
For instance, the rest of the world reads 07/08/2000 as 7th August 2000 whereas in the US, it would be read as July 8th, 2000. Hence, you get the idea why localization of dates is important especially when an e-store will be catering to the needs of international target audience segments.
BeyondWordz is the premier provider of e-commerce localization services in India
BeyondWordz is one of the leading providers of e-commerce localization services in India. The agency has a pan-India presence and the best part the reputation of the agency surpasses the borders of India! The language service provider has been associated with the sector for decades and has a national team of native linguists under its payroll. Offering bespoke linguistic services and reasonable rates are some of the most noteworthy Unique Selling Points associated with the services offered by BeyondWordz.
