Key Differences Between Website Localization and Website Translation Services
The terms localization and translation often get thrown around haphazardly. But, localization and translation are different and each entails specific meanings along with unique sets of applications.
The same goes for website localization and website translation.
This post, in the following sections, will try to settle the debate once and for all.
Let’s begin the enunciation by focusing on the definitions of the terms.
Here goes -
- Website translation — The process of contextually altering the source language of the content present on all the landing pages of a website along with its multimedia content to the target language(s) is known as website translation.
- Website localization — The specialized process of adapting the landing page content along with the applications dedicated to the website or the business in question so that all online content of the brand is made fit for regional or local use by focusing on the target audience’s cultural preferences is known as website localization.
Website translation bridges linguistic barriers and localization refines the content
According to the lead expert associated with a revered provider of website localization services in Mumbai, website translation allows a brand to bridge the linguistic barriers between its website content and the linguistic preferences of its national or international target audience. A trained linguist would see to it that a website’s source language is translated by conforming to the cultural and socio-political nuances of the target audience so that the website gains online traffic organically.
On the other hand, website localization enhances the overall effectiveness as well as the quality of a website thus making the online portal fit for the global or national audience. Furthermore, with the help of website localization services local brands willing to go national (or global) can enhance the UX factor of their website. Website localization is an advanced localization strategy that refines the content and presents the brand as a reliable entity.
Website localization, from all angles, is superior to website translation as the former allows SMEs as well as established brands to compete as a national or global enterprise all the while gaining the upper hand over its rivals by adapting its offerings in a bid to meet customer expectations.
Website localization has more applications compared to website translation
According to a veteran localization expert associated with a reputed agency that offers localization services in Mumbai, also points out that the demand for website localization is more, compared to website translation.
The reason is simple –
Website localization has more applications compared to website translation as experts can also alter advertising and marketing collateral to ensure the success of promotional and advertising campaigns. Experts see to it that the website content of a business is free from potentially embarrassing and culturally offensive marketing messages.
Other differentiating factors of website translation and localization
Website localization and website translation procedures are different especially when one considers certain market segments.
Website localization is the preferred process for websites, especially e-stores where the business owner wants to ensure that their website entails content that is highly emotive so that the content resonates across all targeted locales.
Other differences between website localization and translation are based on –
- The content’s nature
- The content’s intent
- The content’s volume
- The content’s lifespan and
- The budget the company in question has allotted to the project.
Looking for website localization and website translation services in Mumbai?
Contact the experts at Beyond Wordz. The localization agency has been offering world-class services to multinational and national brands for the past 30 years. To learn more, please call +91 9324992412 or send an email to sales@beyondwordz.com.
